Gen X is 65 million people, compared to 77 million Boomers. This sandwich generation hit hardest by the 2008 financial crisis lives with high financial anxiety.
Only 1/3 of Gen Xers are confident they’ll reach their long-term goals, whether that’s getting out of debt, buying a house, or being able to retire.
Can Gen Xers Afford You?
As a marketer, do you fit with customers’ financial lives? Do you address value and price transparently, or come at it obliquely? Does hard customer data support this approach? Is your value proposition clear and compelling, so that people would buy “it” if they knew the price up front?