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4 Marketing Ideas, How Seniors Make Decisions, Can Gen Xers Afford You? Charlottesville

"Generations Now" Weekly
4 Marketing Ideas, How Seniors Make Decisions, Can Gen Xers Afford You? Charlottesville
By Lisa LaMagna • Issue #61 • View online

Marketing
Here are 4 ideas to consider for your marketing playbook. 
You Can Reach (Almost) All Your Customers in 1 Ad
What script could you pair with a video like this to talk to the many types of customers you serve?
Grandmoms who tuck you in...
Grandmoms who tuck you in...
10 Ways to Distribute One Piece of Content
Get More From Your Google Ads Budget
Generation X
Financial Fears Keep Gen X Awake at Night
Boomers
'Elder Orphans' Facebook Group Creates Community For Adults Aging Alone
Seniors
Report: Communicating With Older Adults About Healthcare
Report: Communicating With Older Adults About Healthcare
The 2016 study, “Recognizing Hidden Traps in Health Care Decision-Making,” discusses how healthcare providers communicate with older adults. Some examples:

  • older adults prefer positive material over negative material the age-related positivity effect. Older adults told about the POSITIVE effects of walking were significantly more active than those told of the negative effects of not walking enough.

  • Much processing of information by older adults is designed to make decisions easier. Older adults will frequently re-frame a difficult question with an easier question.
Finance
Healthcare
Voice Recordings of Doctor Visits
AARP Addressing the Shortage of Home Care Workers with Worker-Owned Co-Ops
Lifestyle
Allure Magazine Will No Longer Use the Term "Anti-Aging"
Real Estate
Too Much (or Too Expensive) Senior Housing
Technology
Monitoring People with Cameras Prevent Falls
Images From Charlottesville
Courageous caregiver protects elder (click photo for interview)
Courageous caregiver protects elder (click photo for interview)
"alt-left thugs" who battled Nazis. Click image to view on Twitter.
"alt-left thugs" who battled Nazis. Click image to view on Twitter.
CBS posted this interview with Marianne Rubin on Twitter (click to view)
CBS posted this interview with Marianne Rubin on Twitter (click to view)
Talk to us about co-creating your Marketing Playbook for 2018.
Talk to us about co-creating your Marketing Playbook for 2018.
Did you enjoy this issue?
Lisa LaMagna

Inspiration for marketing to people 50 to 100.

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