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A Stronger Revenue Team

If you want to fix your sales funnel, start at the bottom of the funnel and work your way up. Don't g
"Generations Now" Weekly
A Stronger Revenue Team
By Lisa LaMagna • Issue #123 • View online
If you want to fix your sales funnel, start at the bottom of the funnel and work your way up. Don’t go out to buy awareness and pull more traffic into a wonky funnel.
Start by maximizing your conversion – the percent of leads that convert to customers. Then start thinking about getting more leads. It makes sense – why spend time and money getting leads that the sales team can’t close – or only closes “lay ups?”
Yet in so many organizations, marketing is focused on leads and sales is focused on closing, without any coordination, shared vision or shared metrics. Heck, most don’t even have shared meetings, or even sit in the same building. That’s like putting the kitchen across the street from the restaurant.
If you want sales and marketing to work together – so they work better, then put people together physically. Your marketing team will know how to develop their content strategy when they know what questions the sales team gets. They can speak in the customers’ voice when they hear the customer verbatim (via sales).
Sales and marketing are not two separate functions, I wish there was one word for both of them.
Ah there is!!! The word is REVENUE.
Think of your marketing and sales teams as one revenue team.
Bring your revenue team together this week – virtually or in real life.
Have a successful week,

Building a Brand
Branding Senior Living Like Hotels
Demand Generation and Thought Leadership: Why You Need Both
Measuring, Prioritizing, & Executing SEO
Sales Coaching & Strategy
Sales Reps Should Avoid Customers Who Are Ready to Buy
Coach Your Salespeople off Plateaus
Creating "Sales Certifications" For Your Sales Team
Maximize the lifetime value of your sales force
Lifestyles & Issues of The Older Old
Video: Riverdale Jewish Home
Video: Riverdale Jewish Home
Next Avenue Readers Speak Up About 'Elderspeak'
Why People Disenroll from "Medicare Advantage" for Original Medicare?
Too Much TV Hurts Memory
The Comforting Fictions of Dementia Care
Musician Fights Reverse Mortgage Firm For Lifelong Home
Not Sure Where to Go Next?
Here’s how we can help:
Step #1 - Hire us to co-create your marketing plan for next quarter.
Step #2 - Get ‘done for you’ paid advertising, SEO, content marketing, video production, strategy + more.
Step #3 - Work with us to get clear on your messaging.
Step #4 - Hire us to improve sales conversion rates.
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Lisa LaMagna

Weekly inspiration for sales & marketing in senior care.

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