The Center for Medicare and Medicaid, “CMS,” is recognizing that keeping people healthy involves more than “medical” care.
New rules for Medicare Advantage were announced in February.
Medi-what? When you rely only on Medicare, they pay for 80% of your care. The other 20% is something you must pay yourself. Ouch! Medicare Advantage covers that 20%.
More Benefits: Now, CMS will allow private insurers to sell Medicare Advantage programs that provide new benefits to people 65+ including:
- nutritional supplements
- safety improvements in the home, such as wheelchair ramps
- in-home care, companionship and caregiver respite services
- transportation to wellness centers and pharmacies
Read what David Sayen
wrote about this new market opportunity for insurers who move quickly
. (David is the former head of San Francisco’s CMS, and is now a consultant.)
California’s big non-profit Medicare advantage insurer, SCAN, is looking forward to adding these benefits. Read SCAN’s comments
CMS required every Medicare Advantage program to get approval before sending or using marketing materials. Now, marketing reviews will be “limited.” Read more in JD Supra