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Business Secrets + Women in Sales + the "Intention" of Content Marketing

The truth is out. — video below — Last week, I thought the biggest secret in senior living was that
"Generations Now" Weekly
Business Secrets + Women in Sales + the "Intention" of Content Marketing
By Lisa LaMagna • Issue #127 • View online
The truth is out.
— video below —
Last week, I thought the biggest secret in senior living was that the “length of stay” in assisted living was 2 years. Business secrets are powerful, because they hide opportunities.
What happens after 2 years? Residents must leave because they need too much care. Few consumers really understand that elders are often pushed out of assisted living with a dementia diagnosis or a series of falls.
This week the New York Times outed the industry on short length of stays, and the lack of doctors in assisted living. Did you fall? No nurse will help, but staff will call 911, an ambulance will arrive, and you’ll be sent to the hospital. Often alone.
A few senior living communities are embracing the reality of older, more frail residents by having doctors make house calls, or work on-site.
Home care agencies know this, and use this to differentiate their services and discredit the “move to senior living” alternative. Senior living providers, on the other hand, know that the burden of in-home paid caregivers still falls on the son or daughter every single day.
The way out is branding that truly differentiates, based on actual operating principles and service delivery. Read the Times’ report to learn more.
Have a great week, Lisa

Senior Care Marketing Secrets Ep. 1
Senior Care Marketing Secrets Ep. 1
Sales Training for Women
Know Your Audiences' Intention for Viewing/Hearing Content
Rarely a Doctor in Assisted Living
Brookdale's Cost-Efficient Dining
Adult Day Cares Fill the Gap
United Parcel Service Pilots In-home Vaccinations
It's Eat or Be Eaten for Senior Living Nonprofits
The Werner Mansion in Ohio
The Werner Mansion in Ohio
Where to Go Next
Here’s how Generations Now can help:
Step #1 - Hire us to co-create your marketing plan for next quarter.
Step #2 - Get ‘done for you’ paid advertising, SEO, content marketing, video production, strategy + more.
Step #3 - Work with us to get clear on your messaging.
Step #4 - Hire us to improve sales conversion rates.
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Lisa LaMagna

Inspiration for marketing to people 50 to 100.

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