The truth is out.
— video below —
What happens after 2 years? Residents must leave because they need too much care. Few consumers really understand that elders are often pushed out of assisted living with a dementia diagnosis or a series of falls.
This week the New York Times outed the industry on short length of stays, and the lack of doctors in assisted living. Did you fall? No nurse will help, but staff will call 911, an ambulance will arrive, and you’ll be sent to the hospital. Often alone.
A few senior living communities are embracing the reality of older, more frail residents by having doctors make house calls, or work on-site.
Home care agencies know this, and use this to differentiate their services and discredit the “move to senior living” alternative. Senior living providers, on the other hand, know that the burden of in-home paid caregivers still falls on the son or daughter every single day.
The way out is branding that truly differentiates, based on actual operating principles and service delivery. Read the Times’ report to learn more.
Have a great week, Lisa