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I went shopping for senior care and this happened

I’ve been shopping senior care — PACE, assisted living, memory care. I am exploring options for our f
"Generations Now" Weekly
I went shopping for senior care and this happened
By Lisa LaMagna • Issue #130 • View online
I’ve been shopping senior care — PACE, assisted living, memory care. I am exploring options for our family.
Atria was best on-site experience and most professional sales process (they were obviously well trained, and good at it), but after an hour, I still did didn’t have all the information I needed.
Best follow-up goes to Brookdale for their sales rep’s consistent outreach to me and for sharing his Why.
I think sales teams assume that families have all the time in the world to get information. We don’t, especially during business hours. Anyone want to talk to me today, Sunday?
The New York PACE I reached out to had the worst sales process — it was almost an un-sales process, they don’t want any new customers. I’ll share the story soon, because it’s quite humorous if it weren’t so sad.
Right now, I’m coordinating sales training for a west coast PACE organization. So all this mystery-shopping has enriched the training. It’s easy to be better than everyone else, if you get the basics right. But getting the basics right requires commitment. Good process is the foundation.
Take a look at your own sales process. Those holes are easy to fill: training, coaching and accountability are your spackle.
Have a great week, Lisa

Creative Inspiration
Baby Alive - We All Can Take Care
Baby Alive - We All Can Take Care
Hasbro is teaching everyone to take care of each other, with dolls for both girls and boys. And in the process, basically doubling the customer base for dolls.
How one bank is marketing to the youngest customers
How one bank is marketing to the youngest customers
This bank’s commercials swapped heads to show how its service is designed for younger customers.
Tap Into Consumer's Outrage
Understand GenY in 1 Ad
Online Marketing
How Online Stores "Trick" Consumers, and You Can Too
Improve Your Call-to-Action
SEO guide to optimizing LinkedIn  better leads
Demographics
World Population Growing to 8 billion
America’s elderly twice as likely to work now than in 1985
Senior Living, Senior Care
How Senior Living Can Help the Middle-Class
Fixing 110% Turnover Rate in Home Care
What to do Next
Here’s how we can help:
Step #1 - Hire Generations Now to co-create your marketing plan for next quarter.
Step #2 - Get ‘done for you’ paid advertising, SEO, content marketing, video production, strategy + more.
Step #3 - Work with us to get clear on your messaging.
Step #4 - Hire Generations Now to improve sales conversion rates.
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Lisa LaMagna

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