“It used to take time to go from research to discovery to awareness all the way to a purchase. But now you have digital and mobile that is happening faster than ever, and that is for the largest brands to the small corner shop to non-profits.”
Affluent Gen Xers are mostly self-made, unlike affluent millennials, who were born to wealth. Affluent Gen Xers like to reward themselves. They are at an age where they are still acquiring goods, travel and experiences.
A passionate generation gives birth to a pessimistic one, who then is followed by a DYI generation. Passionate Boomers, skeptical Gen X, and practical Millennials. And now grounded, pragmatic Gen Z, a predictable throwback to the Silent generation.
Onēva enables employers to offer elder, infant and child care, as well as housecleaning and other in-home services, as employee benefits. All of Onēva’s providers are verified through FBI background checks, criminal background checks, reference checks and ID verification.