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Marketing inspiration, aging-tech face-off, the end of nursing homes + events

"Generations Now" Weekly
Marketing inspiration, aging-tech face-off, the end of nursing homes + events
By Lisa LaMagna • Issue #75 • View online

Marketing Inspiration
Videos That Inform and Inspire
Those Online Reviews
With Each Generation, "Latino" Identity Declines
Beginning of The End of Nursing Homes?
I’ve noticed a shift in the “senior living” industry – it’s greatest champions are calling the industry out for stagnation and negligence. Will Baby Boomers accept what senior living has to offer? 
Confession: Senior Housing Lacks Imagination
Bill Thomas wants to put nursing homes out of business
Nursing Home Care Suffers as Profits Rise
Caregiving Technology
The most-awaited robotic caregiver Jibo stumbled out of the gate, while the Geri-Joy’s Care Coach continues its slow, steady build:
Geri-Joy's Digital Puppy
Jibo, The Biggest Launch in Aging-Tech
Long awaited Jibo has arrived. Jibo tapped Generator Ventures (the investment side of Aging 2.0) and FairHaven capital to fund hardware development and an extensive public relations campaign.
Pitched at Aging 2.0 conferences and blog posts as a cure for elders’ loneliness and isolation, seniors were always just one of many use cases (and target markets) for Jibo. The launch was targeted at male early adopters. Jibo – $899 – shipped a few weeks ago into a market saturated with $29 Alexa and Google Home devices. 
TERRIBLE $900 Party Trick – Jibo Review - YouTube - 1,451,476 views
TERRIBLE $900 Party Trick – Jibo Review - YouTube - 1,451,476 views
As Jibo lives in your home, it “learns” more about you and becomes increasingly useful. And, if Jibo can convince developers to write skills for it (instead of Alexa), the use cases will broaden. We’ll check back in on Jibo in a few months.
The Future of Caregiving Isn’t Robots. It’s Humans.
SF Bay Area Events
Meet Lisa LaMagna at events marked 🎟️
Tech, Safety & Self-Determination, San Francisco, 1/16/17
🎟️ Creating Marketing Alliances (for Consultants), San Rafael, 1/28/17
🎟️ Screening of Conversations with Gay Elders, Oakland, 1/26/17
Using Research to Reframe Aging, San Leandro, 1/26/17
Aging in America Conference, San Francisco, 3/26-3/29/2018
🎟️ Boomer Business Summit, 3/29/18
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Lisa LaMagna

Inspiration for marketing to people 50 to 100.

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