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Marketing inspiration: sell the benefits, not the product

"Generations Now" Weekly
Marketing inspiration: sell the benefits, not the product
By Lisa LaMagna • Issue #71 • View online

Marketing Inspiration: Video
Click to watch Humana's video
Click to watch Humana's video
Humana is marketing the benefits of good health, not the process. There’s not a stethoscope in sight. This video is warm, witty and unforgettable.
Healthcare
Can we defeat the diseases of aging? TED Talk
"Conversation Guide" for Caregivers
Technology
CarePredict tracks activity, health of residents
Activity trackers don't work for everyone
50+ Briefs
  • Arizona radio station KJZZ produces series about Aging in Arizona. 
  • Subsidies support the pilot of a voucher-based in-home care service in San Francisco. 
  • Young marketers need to overcome their bias to target young markets. 
  • More on the multigenerational housing trend
  • The new care for people with dementia isn’t health care, it’s their rights as citizens
  • Half of people living with HIV are age 50+.
Biz Briefs
  • CFOs tell staff: stop using Excel, step up to modern systems. 
  • HBR writes that execution is the CEO’s job.
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Lisa LaMagna

Inspiration for marketing to people 50 to 100.

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