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Marketing inspiration: Video experiments, fundraising, PACE & sexbots

"Generations Now" Weekly
Marketing inspiration: Video experiments, fundraising, PACE & sexbots
By Lisa LaMagna • Issue #72 • View online

Marketing Inspiration
Winning at video advertising
Ollie markets itself as a cure for loneliness
Ollie markets itself as a cure for loneliness
Innovage sing-a-long commercial
Innovage sing-a-long commercial
Another example of selling benefits, not features: Innovage markets itself as a place to have friends and be seen. This commercial can be used in any of Innovage’s geographic markets.
Making the case for senior philanthropy
Risk is the New Business: Si France of Wellbehealth - YouTube
Risk is the New Business: Si France of Wellbehealth - YouTube
Wellbehealth embraces the risk of PACE
This Program of All-inclusive care for the Elderly wants to be a $1 billion social enterprise in a high-risk market where the incentives are “completely aligned.” Read my notes from Aging 2.0 on Evernote, and listen to this recording (mediocre sound quality). 
Selling your vision
Generation X
Gen X and millennials pay for GOP tax plan
Generation grumpy
Baby Boomers
Do better marketing to older women
Read what Home Health Product suppliers are selling to Boomers, who research items online and in-store.
Boomers get help preparing for longevity
Sex robots and older adults
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Lisa LaMagna

Inspiration for marketing to people 50 to 100.

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