Stay positive when marketing to adult children.
“Scare marketing” abounds in home care and senior living.
Adult children do have frightening concerns.
Touching a raw nerve with “scare marketing” will get attention. Scare marketing has tarnished the image of senior living and home care, so now fewer people want to “have to” need these services.
Below is a list of pain points for adult children. Ask yourself, how does my product/service solve these, and can I sell that in a positive, emotionally hopeful way?
Happy Thanksgiving everyone,