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Messaging is Your Next Marketing Channel

In this week's Generations Now weekly: Revenue, Sales and MarketingMessaging as a marketing channelHa
"Generations Now" Weekly
Messaging is Your Next Marketing Channel
By Lisa LaMagna • Issue #126 • View online
In this week’s Generations Now weekly:
Revenue, Sales and Marketing
  • Messaging as a marketing channel
  • Harnessing cognitive bias in marketing
  • A year of public relations pitches
  • Phony brand purpose
  • Sales self-talk
  • Americans think future is dark with aging population
  • Fewer people switch health insurance in 2018
  • A new brand in memory care
Business Trends & Reports
  • Another study proves cost savings from home health care
  • Funding for Saas to manage home care, remote workers
  • Japan’s home care workers report harassment
  • Dementia training lacking in UK home care
  • CMS tackles isolation in assisted living
  • Justice Department tackles financial scams
  • Financial, physical abuse rising
  • Medical marijuana studied in New York state
  • Exercise needed after hospitalizations
Have a great week,

Messaging in Action
Cognitive Biases in Marketing
Reviewing a Year's Worth of Public Relations
Phony Brand Purpose
Sales Self-Talk
Public Sees Aging as Negative
Fewer People Switching ACA Insurance
Memory Care Specialist LaSalle Launches ‘Whitley’ Brand
Managing Home Care Workers
Japan Looks at Harassment in Home Care
Dementia Training is Lacking in UK
CMS Tackles Isolation
Justice Department Coordinates Largest-Ever Nationwide Elder Fraud Sweep
Justice Department Coordinates Largest-Ever Nationwide Elder Fraud Sweep
Thousands of law enforcement involved in Justice Department sweep of elder fraud
Attorney General William P. Barr and multiple law enforcement partners today announced the largest coordinated sweep of elder fraud cases in history
Rising Elder Abuse
What to do Next
Here’s how we can help:
Step #1 - Hire Generations Now to co-create your marketing plan for next quarter.
Step #2 - Get ‘done for you’ paid advertising, SEO, content marketing, video production, strategy + more.
Step #3 - Work with us to get clear on your messaging.
Step #4 - Hire Generations Now to improve sales conversion rates.
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Lisa LaMagna

Weekly inspiration for sales & marketing in senior care.

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