Are you excited to grow up so you can move to “senior living?”
We just read another report of declining occupancy in senior living.
The industry can blame “excess capacity,” but this is a product nobody wants. Built by real estate investors, not community creators, this business is ripe for disruption.
In a business where 60% of the costs are people, it is still “buildings first.” If you mixed up the logos with the marketing photos, could you tell the difference?
I’m always dreaming of what comes after senior living. here’s what I envision:
- Instead of white boxes for apartments, imagine community suites with numerous small transition areas.
- Pets allowed and private outdoor yards to grow your basil.
- The actual buildings would be constructed well at the start, instead of value-engineered.
- The buildings would *not* all* look* alike.
- I’d like to live in a neighborhood with real stores and real restaurants, not walled-off age-segregated phony “downtowns.”
- Accessibility, indoors and out. Not too spread out, compact and easy to get around.
- Every area has an identifiable function, stepped up in vibrance so the library looks like a library. No scratch that, it’s not a library, it’s a co-working space.
- And the most important hire would be the community director, who coaches a group of volunteer ambassadors. These people are connectors: building relationships, introducing you to like-minded neighbors, making sure you have someone to call or help set up the BBQ.
OK, I am dreaming I know. But someone is going to crush it in whatever comes next after senior living.
What would tempt you to give up your home today?
Have a great week, Lisa