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Super Bowl Ageism + Marketing Inspiration + Gen X + News

Good news to share!  Dad is home from the hospital and recovering so well, he went to Costco and purc
"Generations Now" Weekly
Super Bowl Ageism + Marketing Inspiration + Gen X + News
By Lisa LaMagna • Issue #80 • View online
Good news to share! 
Dad is home from the hospital and recovering so well, he went to Costco and purchased hearing aids. I am so comforted and impressed by his choices.
Everywhere I turn, I see opportunities for brands and nonprofits. Last week’s “Creative Aging” event in San Francisco showcased people reviving art, movement and storytelling. We celebrated the creative qualities of a life well lived.
- Lisa LaMagna

Ageism in Super Bowl Commercial
ETrade Invests In Future Discrimination
Marketing Inspiration
Giving Feedback to Your Writers
---> Free Messaging Template <---
Create your company’s messages for marketing, public relations, fundraising, or executive communications with our free template. Includes tips for connecting with your 50+ audience. 
Focus on Cost-Per-Acquisition, not Cost-Per-Click
A Word on Your Values & Your Brand
What's Different About Generation X
Brand Loyalty Differs Among Generations
Engaging Gen X in Financial Services
Healthcare News
No Medi-Cal Doctors Where Rent is Cheap
Sugar in Diet Feeds Alzheimer's
Senior Housing
A survey of 160 non-profit Chief Financial Officers in senior living reveals they are most worried about recruiting, paying and retaining staff. 
Click to read results of survey of 160 non-profit CFOs in senior living.
Click to read results of survey of 160 non-profit CFOs in senior living.
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Lisa LaMagna

Inspiration for marketing to people 50 to 100.

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