Oct 8, 2017

This Week's Marketing Inspiration + Real Estate Reborn for Senior Living

By Lisa LaMagna • Issue #65 • View online

Marketing Inspiration

To My Great-Granddaughter (:60) - University of Phoenix - YouTube

This commercial uses marketing to inspire the self-generativity of many older adults. The message from this online university:We don’t just study for ourselves. We sacrifice, struggle, and persevere so the people we love can live a better life, for generations to come.

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Marketing To Baby Boomers

When marketing to baby boomers, it’s important to understand who they are, where they come from, and where they hope to be in the future in getting their attention for your business.

www.forbes.com • Share

Write for Topics, not Keywords

SEO and organic search have changed. Transform your website into an “authority site” by blogging around Topic Clusters. Google has moved past the idea of “# of key words” to “authority about a topic.” Learn how Hubspot did it.

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Write Like Bukowski

Charles Bukowski wasn’t a copywriter, but he wrote like one. Here are five copywriting tips you can steal from the prolific author.

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Writing For The Web

Blog writers still post unbroken “walls of text” as a way to convey intellectual heft and thoughtfulness. Yet, it takes more thought and empathy to break up text into readable chunks.

This is not a new idea. It is INTEGRAL to reading on the web, and on phones:

The American company that promoted the Internet hardest in its early days, Sun Microsystems, conducted research in 1997 into how people read on the Web and concluded simply, ‘They don’t.’ They scan, sampling words and phrases. Why? In part because any one page, on which the fluttering user happens to have lighted momentarily, competes for attention with millions more.

~James Gleick. 1999. Faster: The Acceleration of Just About Everything. Vintage. p.87

Generation X

Gen X 80s fashions are back

In The Eighties: Portraits from Another Time is out now. Gen X’s influence on today’s teens is clear.

www.bbc.co.uk • Share

Baby Boomers

‘Ending Ageism’ Author

M. M. Gullette’s new book, “Encing AGeism: How Not to Shoot Old People” is profiled by New American Media.

newamericamedia.org • Share

Silent Generation

Aging in America

Politico’s special issue on Aging in America

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Focus: Repurposing Real Estate

Senior housing planned for Rye Brook office building campus

In my home town of Rye, New York, a developer wants to demolish old office buildings to build 269 senior housing residences, in an “aging in place” campus.

westfaironline.com • Share

Shuttered hospitals are hot

Residents often have an emotional attachment to hospitals where family members were born, cured or died. They stay alive by converting into senior housing.

money.cnn.com • Share

Unfinished building will be inter-generational housing

The so-called “rusty skeleton” of Orange County could become 400 units of affordable senior housing, and also include a Boys & Girls Club.

voiceofoc.org • Share

Technology

Tech-Enabled Home Care

Why don’t home care agencies offer Geek Squad tech support?

www.ageinplacetech.com • Share

Affordable tech for affordable housing

Seniors visit a community health kiosk that’s staffed by a nurse for weekly checks on weight, blood pressure and glucose levels. Technology + the human touch reduced hospitalizations by 1/3.

lssliving.org • Share