Why be a copycat marketer when there is so many opportunities that are left wide open? Go to where your competitors are not. That’s where you put a stake in the ground.
Here are 5 opportunities where the world can be your oyster:
- Helping customers use your service after they signed on.
WeChat, which integrates with Facebook ads.
- Advertising to women 40+ as something other than caretakers.
Paid caregivers, who are the main “product” but kept invisible to customers.
- Open the door to the inner workings of your business on social media.
I hope these articles spur ideas for you. Contact me if you’d like to schedule a strategy session around any of opportunities.
Warmest wishes, Lisa
PS. Dad is doing ok. We are working on his escape-from-cognitive-segregation plan.