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Words to Avoid in 2019 Senior Care: Old, Wandering, Non-compliant, Toileting

Let's do our part to remove the stigma of dementia. As marketers, it matters how we speak about peopl
"Generations Now" Weekly
Words to Avoid in 2019 Senior Care: Old, Wandering, Non-compliant, Toileting
By Lisa LaMagna • Issue #116 • View online
Let’s do our part to remove the stigma of dementia.
As marketers, it matters how we speak about people. Below is a table. On the left are “human” words, on the right are “dehumanizing” words.
What words would you add to this list by Shibley Rahman (recipient of the British Medical Association book award)?
Is there a word that gets under your skin?
Best wishes, Lisa LaMagna
PS. My father is doing amazingly well, it’s like he’s traveled back in time - living at home with my brother and his children.

Human Words (left) vs. Inhuman Words (right)
Table by Shibley Rahman. Click table to read his blog post "Sticks and Stones"
Table by Shibley Rahman. Click table to read his blog post "Sticks and Stones"
When Are We ‘Old’?
Articles I'm Sharing With You Today
  • Sales methodologies (again)
  • Keyword research
  • Extreme ownership
  • Are we ‘old’ yet?
  • Aging is a feminist issue
  • White feminism benefits from women of color (as caregivers)
  • Low, low hospice pay
  • Honor’s home care partnerships
  • LGBT senior living
  • Senior living as real estate, not a loving home
  • Dementia is what fuels growth in assisted living

Top 10 Sales Methodologies
Evolving Keyword Research
Cure "Blame Culture" with Extreme Ownership
Extreme Ownership
Aging is a Feminist Issue
GE has a long-term care insurance problem
Home Health Wages Beat Hospice
How White Women Benefited From ‘Standing on the Backs of Women of Color’
Honor Faces Scrutiny
Communities for LGBT Elders
SNIF Sell-Offs Have Begun
Dementia Patients Fuel Assisted Living’s Growth
Did you enjoy this issue?
Lisa LaMagna

Inspiration for marketing to people 50 to 100.

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