Marketers visualize our relationship with customers as a funnel.
1. At the top of the funnel, customers who have needs or desires are aware of our offering.
2. We strengthen that relationship in the middle of the funnel. This is where we share information, inspire people, amuse them or create value.
3. When the customer is deciding to purchase, they are in the bottom of the funnel, interacting with sales reps and/or specific marketing information.
The journey from “I have a need” to “I bought a solution” is never straight.
No matter what part of the funnel you own – some or all of it – we look forward to bringing you ideas, data and inspiration.
Warmest wishes, Lisa