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Your Marketing Funnel for B2B and B2C

Hi everyone, Marketers visualize our relationship with customers as a funnel.  1. At the top of the f
"Generations Now" Weekly
Your Marketing Funnel for B2B and B2C
By Lisa LaMagna • Issue #87 • View online
Hi everyone,
Marketers visualize our relationship with customers as a funnel. 
1. At the top of the funnel, customers who have needs or desires are aware of our offering. 
2. We strengthen that relationship in the middle of the funnel. This is where we share information, inspire people, amuse them or create value.
3. When the customer is deciding to purchase, they are in the bottom of the funnel, interacting with sales reps and/or specific marketing information.
The journey from “I have a need” to “I bought a solution” is never straight. 
No matter what part of the funnel you own – some or all of it – we look forward to bringing you ideas, data and inspiration.
Warmest wishes, Lisa

Creating Perpetual Leads
The top of the marketing funnel is where people’s needs and desires connect with your offering.
Turning Video Into Sales
Hope Hicks' White Lies
Marketing with Content
The middle of the marketing funnel, where trust is built and relationships grow.
REI takes a stand against "Black Friday" consumerism
REI takes a stand against "Black Friday" consumerism
Enabling Sales Teams
The bottom of the marketing funnel, where prospects become customers.
The Sales Coaching Mentality
Life and Style
Accidental Hipsters of Chinatown
The Lonely American Man
Housing
Prying Elders From California Homes
Alternatives to Senior Housing
Focus on LGBTQ Adults
Gilbert Baker made Rainbow Flag
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Lisa LaMagna

Inspiration for marketing to people 50 to 100.

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